Meet [Your Name] & [Co-Founder’s Name], two cousin sisters raised miles apart but stitched together by a shared dream — to create a brand that celebrates Indian heritage, modern womanhood, and meaningful fashion. From childhood weddings to college farewells, we were always searching for that one perfect outfit — stylish, ethnic, flattering, and different. When we couldn’t find it, we decided to create it.
WHY?
One monsoon evening, as Maa Saraswati’s veena echoed through our grandmother’s home, the name came to us:
SAR: the first three letters of Saraswati—patron of wisdom, music, and creativity.
AS: our Aspiration, Aesthetic, and Soul.
“Saras” became our promise to honour heritage while sketching the future.
💔 From Struggle to Saras—Our Turning Point
We didn’t come from a fashion school.
We had no fancy investors. No designer showroom.
Just two cousin sisters, a shared dream, and a passion louder than our doubts.
We started with nothing but a strong vision: to bring premium, unique ethnic coord sets to women who love both tradition and trend.
We searched markets, travelled to source fabric-rich, premium-quality designs, and handpicked pieces that felt just right. No copy-paste fashion. Only carefully chosen styles that we would proudly wear ourselves.
We faced the usual questions:
“Fashion? Are you sure?”
“Online clothing? Isn’t the market already full?”
“Coord sets? Isn’t that too niche?”
But behind every question, we kept building—one idea, one collection, one bold step at a time.
There were nights filled with doubt, days of zero sales, and moments we questioned everything. We worked from our dining table, took every customer call ourselves, packed orders by hand, and reinvested every single rupee into our next launch.
There were weeks when deliveries got delayed, vendors backed out, or fabrics didn’t meet our standards. People said: “You should try something else.”
But we didn’t.
Because we weren’t just selling clothes.
We were building a dream—for ourselves, and for every woman who ever wanted to create something of her own.
Our Philosophy ✨
👗 Fashion with Emotion – Each design is exclusive, handpicked with detail and care, not mass produced.
👩👧👧 By Women, For Women – Built by women entrepreneurs and inspired by women everywhere.
🌏 Rooted in India, Dreaming Global – Ethnic coord sets that honour Indian artistry with a global soul.
💖 Wear It With Pride – Our customers feel premium, confident, and proud to say: “This is from Saras.”
📸 Our Journey in Frames
💪 Our Mission
Our dream is not small. Saras was born to become a global ethnic fashion house. One that will stand shoulder to shoulder with international brands — not just for style, but for story.
By 2030, we aim to train and empower 5,000+ women in India in textile craftsmanship and proudly take Saras to wardrobes around the world.
👚 Join Our Journey
Our dream is not small. Saras was born to become a global ethnic fashion house. One that will stand shoulder to shoulder with international brands — not just for style, but for story.
By 2030, we aim to train and empower 5,000+ women in India in textile craftsmanship and proudly take Saras to wardrobes around the world.Saras is not just a brand. It’s us. It’s you.
A movement of women choosing tradition and confidence, together.
Whether it’s a wedding, a brunch, a festival, or just a day where you want to feel YOU — Saras is here, stitched with love, for that moment.
Welcome to the family.
– Nimisha Kedia & Pragya Jajodia
Co-Founders & Cousins Behind Saras